Industry Insights

10th January 2019

With no-confidence votes, calls for a second referendum and major transport issues on an almost daily basis, 2018 came to an end with a bang for the public affairs industry. Here we explore what to expect in Q1 of 2019.

Now that the heatwave has subsided, and we have returned to normality with a rainy British summer it is time to reflect on the trends in the PR & comms market during the first half of 2018.

Once every four years when the World Cup comes around people across the world who previously lived their lives in ignorant bliss suddenly become incredibly attached to the fortunes of their national team. But is there more to it than 736 footballers gathering in one country to kick a ball around? 

If the first quarter is anything to go by, 2018 will be another strong year for the PR industry. Large agencies have made significant senior hires, parent companies are consolidating their brands and there seems to be more business to be won with many agencies involved in more pitches than the equivalent time last year.

The financial PR industry was bruised during the crash of 2008. Since coming out the other side of the recession it has had to adapt and change its approach to suit the more risk-averse and perhaps conservative market it now serves. 

This week marks one year since Miriam and I launched MadlinHanna Consulting – with the sole aim of providing a best-in-class recruitment service to candidates and clients in the communications sector.

... Is the phrase I have been hearing since earlier on this year when Warren and I launched MadlinHanna Consulting